Thursday, 30 September 2010

TVT - ABM- Kate Hammond

Hello, im Kate Hammond and im in my first year at Staffordshire University where im studying Advertising and Brand Management.

For my first blog i wanted to find something new that is going on in the media yet interesting..
So when i came across 'Beckhams New Scandal' it was shocking to know that yet another football player has had an affair!

http://itn.co.uk/78a4d509af85ba26fa31889497d489ce.html

Even though the above link is a statement from Beckham saying that the affair claims are 'untrue and ridiculous', it is getting harder to believe due to the list of well-known players that have had the same claims.

With these affairs becoming more of a trend, could it happen that football players have created a scape goat for themselves or is it just another way to get there name in the press... Because like they say, bad press is better than no press...Right?!

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